As a product of the era of consumption upgrading, the emergence of dishwashers has eased household chores for users. How to choose a reliable dishwasher has also become a difficult problem for many consumers.
Recently, the "National Energy Efficiency Standards for Dishwashers" (hereinafter referred to as "Standards") was officially implemented on April 1. In the opinion of industry insiders, the introduction of "Standards" is good news for the dishwasher industry. It may bring about a new round of industry reshuffle.
From the current point of view, the dishwasher market is very prosperous, with various product categories, including sink dishwashers, table dishwashers and built-in dishwashers. Even if the market is full of flowers, it cannot cover up the chaos of the dishwasher industry.
Under the temptation of the market, more and more manufacturers have joined in, and consumers are at a loss as to what to do in stores or on e-commerce platforms, ranging from dozens to hundreds of products. Specific to product quality, function, energy saving and other aspects of the standard confusion, consumers can access relatively little information, difficult to distinguish, but fortunately this situation is about to change.
It is understood that the "National Energy Efficiency Standards for Dishwashers" not only stipulates standard indicators such as water and electricity consumption, washing performance, and drying performance of domestic dishwashers, but also supervises and manages the industry to eliminate high-energy-consuming and low-performance products. , which provides a technical basis for guiding the market to move towards high-efficiency products.
Consumers can find answers to the troubles in the selection and purchase of dishwashers. For example, questions such as "whether the dishwasher costs water and electricity" and "cleaning degree" can all be compared and recognized for specific products through standards. In the author's opinion, the introduction of the "Standard" has a certain normative role for the industry, and enterprises can further upgrade and improve dishwasher products through the standard. For consumers, it can be used as a reference for consumption.
The introduction of the "National Energy Efficiency Standard for Dishwashers" is a good thing for companies with R&D strength, because some companies have stricter product requirements at the beginning of R&D, and most of the product quality is higher than the "Standard"; but It will also have an impact on some dishwasher manufacturers, such as outsourcing companies. They do not have the technology, but they rush into the game when they see the industry trend. They cannot control the quality well, and it is difficult to meet the "Standard" regulations, and they are gradually eliminated by the market.
After the introduction of the "Standard", most dishwasher manufacturers will make adjustments in quality control and publicity strategies, which have certain constraints on the publicity and distribution of enterprises. For example, in order to gain attention, some brands are quite provocative and exaggerated in their publicity. After the introduction of the "Standard", it can break the fog of corporate publicity, and consumers can choose products in a more scientific way.
Since the dishwasher entered the domestic market, the product has burst out a strong charm. Dishwashers have maintained a good growth rate in the domestic market, especially in 2020, industries including home appliances have been impacted, and the dishwasher category still maintains a growth rate. According to data from Aowei Cloud.com, the retail sales of dishwashers in 2020 will be 8.7 billion yuan, a year-on-year increase of 25.3%; the retail sales volume will be 1.919 million units, a year-on-year increase of 31.0%.
Among them, the retail sales in the offline market was 4.76 billion yuan, an increase of 14.1% year-on-year, the retail volume was 779,000 units, an increase of 10.6% year-on-year; the retail sales in the online market was 3.95 billion yuan, a year-on-year increase of 42.2%, and the retail volume was 1.140 million units, an increase of 42.2% year-on-year 49.8%.
As an imported product, the standard of dishwasher has always been dominated by Europeans. my country's "National Energy Efficiency Standard for Dishwashers" adopts the IEC international standard and introduces Chinese tableware. Dishwashers produced in accordance with the "Standard" can better cope with the traces left by Chinese cuisine. The author believes that the introduction of the "Standard" is not only conducive to the transformation and upgrading of China's dishwasher market and accelerates the centralized development of brands; it is also conducive to the improvement of product quality by imported brands. Imported brands produce dishwashers in accordance with Chinese standards, which will better meet the needs of domestic consumers for dishwashing, and reduce problems such as "unclean washing" and "high power consumption".